I was freelancing for 5 years when corona broke out and the world went on lockdown. Until then, I had done wonderful projects in marketing, communications and copywriting. Happy clients, generous sales and I was always full. My projects did keep going when corona started, but social obligations and physical appointments fell away. I finally had time to reflect on myself and my business. I could give space to a little voice that had been in the background for a long time: that I was working in a reactive way, that I was not at all happy with what I was doing and that I had to find out why.
Until then, I was working and living in the delusion of the day, which made it easy for me to mute that little voice. Sure, I had made some changes to boost my work happiness. Finally, I had made a shift in the industry I focused on, set up a web agency and made my work location-based. But I hadn't gone back to basics.
Formulate dream life? Just finishing this project first.
Marketing to myself? I had no reason to be visible and vulnerable when my schedule was usually full anyway.
Sales? No cheese about it, introductory meetings were mostly just discussing project proposals.
Fortunately, I did make a move in a number of ways. I managed to do that without losing my creativity, with focus and in a way that suits me (because you can feel that soon enough!). As a result, I now have energy in abundance and have been able to get so much out of myself and my businesses.
I grant you that too. I know how it feels when Monday always comes too soon. I know the tension of going from "I have to" to "what do I really want?" And I also know how great it feels when the penny finally drops and I can look back on the past few months with pride, especially the moment when I made the choice to invest in myself.
With what background am I telling this?
Over the past 9 years, I have gained expertise as a marketing professional in various entrepreneurial and leadership roles. For example, I ran a web agency focused on companies with a positive impact, where I handled the strategy and web copy myself and worked with a freelance team for design and web development.
I gained extensive experience in marketing strategy, team management and communication as an interim marketing manager, for example at an IT company, video marketing company, sustainable beauty company and a governing body of the Dutch government. It went from strategy to execution and from informal to formal.
As a freelance copywriter, I’ve written for many different brands over the past six years—from festival websites to private hedge funds and from architects to coaches.
I also organized networking events in Rotterdam under the name SCALE010 and currently organize monthly co-working days for Qommunity, at The Sweet Spot in The Hague, helping other cities set up their events as well.
Your future starts now
If you keep doing what you always did, you keep getting what you always got.
You don't want to look back in a few years and think: if only I had done things differently.
Business, Reimagined is your chance to finally take that big step. To finally turn those vague ideas into a real plan. To grow from a freelance contractor into a confident entrepreneur with a steady business, consistent revenue, and nothing but ideal clients.
Are you ready to do things differently? Schedule a Match Call and let's discover if this is your moment.